Young Se Kim was born in Seoul in 1950. He received a BFA in Industrial Design from Seoul National University. He also received an MFA in Industrial Design from University of Illinois at Chicago. Young Se Kim founded INNODESIGN, Inc. of Palo Alto, Ca. in 1985 and INNODESIGN Korea of Seoul in 1999. The company has grown to a multinational design consulting organization. He was rewarded the Gold/ Silver/Bronze prize at the IDEA (Industrial Design Excellence Award) and his works were twice chosen by Business Week as the ”Best Product of the Year”. He also launched the designer brand, by INNO, and he is actively developing this design collection as a brand that the majority of people can easily enjoy and become friendly with. His "Taeguk II" cardcase is made of chrome plated brass with an epoxy coated color image on its face. Holds approximately 10 business cards.